case study

GWR

Social Media Management

Social Media Management

Digital Advertising

Web Design & Development

Design

Strategy

B2B 360 Communications

Head Office: Beirut, Lebanon
Geographical Presence: MENA

GWR is a business-to-business consulting company with 2 distinctive divisions, Food Safety and Customer Service, with offices in Lebanon & UAE and operating in the region. Working with GWR Consulting has been both challenging and rewarding given the scope of the businesses and the intricacies of services offered.

GWR Food Safety - HORECA 2015 Communications
GWR Food Safety - HORECA 2015 Communications

We’ve been working with both divisions on all their communication touch points, from creating business collaterals, managing social media channels, creating a new identity for a new service launch, developing and managing lead generation campaigns online, managing email marketing, developing an array of branded materials to delivering a booth design to be used in expos.

Spearhead was tasked to act as an extension to GWR’s marketing department and has been working hand-in-hand with the team to deliver targeted communication initiatives.

A couple of sample key projects that were delivered in 2015 are:

HORECA 2015:
Booth design, lead generation campaign, communication collateral development (online & offline)

Kitchen 360:
A full design for a new quick solution service that ensures food safety conformity, including: brand identity, brochure, landing page and campaign

Shopper Program:
Certificates, email shots, social media ads & visuals

GWR Food Safety - Kitchen 360 Communications
GWR Food Safety - Kitchen 360 Communications
GWR Customer Service - Shopper Program Communications
GWR Customer Service - Shopper Program Communications
  • Collaborators
  • Katia Barakat (Marketing Strategy)
  • Wadih Antoun (Digital Strategy)
  • Suheil Najjar (Design Team)
  • Jean-Luc Maragel (Account Management)
  • Farah Hanna (Account Management)