Digital Marketing Training

A crash course for those looking to quickly improve their knowledge of digital marketing.

This training is for anyone wanting to know more about digital ads and the main relevant channels: Facebook Ads, Google Ads, email marketing & Google Analytics.

It’s split into different modules that you can pick from or take as a collection.

Select Courses to Register

Boost your skills

Why Take this Course

  • 1 Acquire Work Skills & Jumpstart Your Career

    If you’re trying to find work in this field, then this is an excellent boost for your skill-set and a tool to help you find better opportunities and really jump start your digital marketing career.

  • 2 Improve Understanding & Judge Performance

    You can have someone handling digital marketing for your business, nonetheless this is still a good training so that you’re better informed about what they’re doing and be able to better judge their performance.

Badge

Get Your Digital Certificate

Get your certificate in PDF format sent to your email address after joining the online class.

We’d like to help you by making sure you’re making the most out of this time so benefit from our bundle offer:

>2 courses : 10% OFF | 6 courses : 20% OFF Select to pay in LBP on checkout.

Program content

What You'll Learn

  • Facebook Ads for Business

    Beginner to Intermediate Level

    A crash course for those curious about how Facebook serve their ads to their users.

    July 7 | 5PM - 8PM

    $100

    Facebook Ads for Business

    Beginner to Intermediate Level

    A crash course for those curious about how Facebook serve their ads to their users.

    Overview

    We’ll go over how the algorithm works; in a way that is brief and easy to follow while being solid & actionable. It will be followed by a walk-through the main targeting methods and different ad formats available on the platforms.

    You will learn how FB Ad Sets are structured; how best to utilize the separations for your targeting & budget to optimize for maximum results.

    The course will end with some insights and recommendations for best-practices.

    There will be a couple of exercises that we'll do together and a live demo.

    Questions are welcomed!

    Outline

    1. What is Facebook Ads?

    2. Benefits of Facebook Ads

    3. Facebook Ad Auction & Delivery Overview

    4. Facebook Ad Structure (Campaigns - Ad Sets - Ads)

    5. Types of Campaign Objectives

    6. Methods of Targeting

    7. Types of Ad Formats

    8. Types of Placements

    Requirements

    You don’t need to know anything other than the fact that ads exist!

    July 7 | 5PM - 8PM
    $100
    Add to My Course Plan
  • Google Ads

    Beginner to Intermediate Level

    A crash course for those curious about how Google serve their ads to their users.

    July 8 | 5PM - 8PM

    $100

    Google Ads

    Beginner to Intermediate Level

    A crash course for those curious about how Google serve their ads to their users.

    Overview

    We'll go over how the algorithm works; in a way that is brief and easy to follow while being solid & actionable. It will be followed by a walk-through the main targeting methods and different ad formats available on the platforms.

    You will learn how Ad Groups are structured; how best to utilize the separations for your targeting & budget to optimize for maximum results. We’ll also address keyword matching and planning.

    The course will end with some insights and recommendations for best-practices.

    There will be a couple of exercises that we'll do together and a live demo.

    Questions are welcomed!

    Outline

    1. What is Google Ads?

    2. Benefits of Google Ads

    3. How Google Ads Works

    1. Auction

    2. Ad Rank

    3. Keywords

    4. Search & Display

    5. Campaign Types

    6. Ad Formats & Types

    7. Methods of Targeting

    8. How to manage & optimize campaigns

    1. Search Terms

    2. Auction Insights

    Requirements

    You don’t need to know anything other than the fact that ads exist!

    July 8 | 5PM - 8PM
    $100
    Add to My Course Plan
  • Budget & Conversions

    Beginner to Intermediate Level

    A crash course to explain what Conversions are and how to plan a budget for digital advertising.

    July 9 | 6PM - 7:30PM

    $50

    Budget & Conversions

    Beginner to Intermediate Level

    A crash course to explain what Conversions are and how to plan a budget for digital advertising.

    Overview

    We hear about Conversions left and right, what are they? And how do you measure them? These are the questions we’ll be discussing and going over their details.

    There are many ways to approach planning your digital marketing budget; we’ll go over the ways along with the calculations needed so you can better plan your budget moving forward and know how much and where to allocate it.

    Questions are welcomed!

    Outline

    1. Weight of Conversions:

    1. Impression -> Click -> Visit -> Conversion/Purchase

    2. Calculate & Manage Budget Based on Objectives

    Requirements

    You need a basic knowledge of digital advertising and some elementary level math skills!

    July 9 | 6PM - 7:30PM
    $50
    Add to My Course Plan
  • Email Marketing

    Beginner Level

    A crash course to detail what email marketing is along with best practices.

    July 10 | 6PM - 7:30PM

    $50

    Email Marketing

    Beginner Level

    A crash course to detail what email marketing is along with best practices.

    Overview

    Email marketing is one of the oldest forms of digital marketing. Together, we’ll go over the best practices involving dispatching, content, subject-line and design.

    We’ll briefly discuss advanced email cycles as well.

    Questions are welcomed!

    Outline

    1. Introduction & Benefits of Email Marketing

    2. Components of a Good Email

    3. Lead Cycles & Other Examples

    Requirements

    You just need to know emails exist!

    July 10 | 6PM - 7:30PM
    $50
    Add to My Course Plan
  • Google Analytics

    Beginner to Intermediate Level

    A crash course for those curious about what Google Analytics is and how it helps you understand website traffic.

    July 13 | 5PM - 8PM

    $100

    Google Analytics

    Beginner to Intermediate Level

    A crash course for those curious about what Google Analytics is and how it helps you understand website traffic.

    Overview

    Google Analytics offers a ton of information. In this course, we’ll go over the main report types along with a few key metrics that are a must-know for anyone with a website. From understanding your audience to knowing their behavior and ultimately to measuring results through conversions… we’ll be going into each report to better understand what it reflects.

    We’ll also be going a bit more advanced to tackle Events, Goals and Conversions: to explain what they are and how they can help.

    Questions are welcomed!

    Outline

    1. Introduction & Benefits of Google Analytics

    2. Definition & Review of Key Metrics

    3. Tracking campaigns with the URL variables

    4. Goals & Conversions

    Requirements

    You need to at least have a website or be familiar with web traffic.

    July 13 | 5PM - 8PM
    $100
    Add to My Course Plan
  • Advanced Targeting

    Intermediate Level

    An overview of advanced targeting methods involving remarketing & message cycles.

    July 14 | 5PM - 7PM

    $100

    Advanced Targeting

    Intermediate Level

    An overview of advanced targeting methods involving remarketing & message cycles.

    Overview

    It's not enough to just do basic ads. To properly utilize your ad budget and achieve the optimal results, you need to better understand your audience behavior with the ads and act accordingly. This is where re-marketing comes into play to get people going through multiple messages based on their interaction with your brand.

    The next step would be to utilize more than one channel to work together to achieve even more customization and an increase in reach.

    In this course we’ll be sure to go over all the above so you’re more familiar with how to apply this to your own brand.

    Questions are welcomed!

    Outline

    1. Re-marketing & Message Cycles

    2. Utilizing all the tools in 360 campaigns

    Requirements

    You need a basic level of digital advertising knowledge!

    July 14 | 5PM - 7PM
    $100
    Add to My Course Plan

Facebook Ads for Business

Beginner to Intermediate Level

A crash course for those curious about how Facebook serve their ads to their users.

Overview

We’ll go over how the algorithm works; in a way that is brief and easy to follow while being solid & actionable. It will be followed by a walk-through the main targeting methods and different ad formats available on the platforms.

You will learn how FB Ad Sets are structured; how best to utilize the separations for your targeting & budget to optimize for maximum results.

The course will end with some insights and recommendations for best-practices.

There will be a couple of exercises that we'll do together and a live demo.

Questions are welcomed!

Outline

1. What is Facebook Ads?

2. Benefits of Facebook Ads

3. Facebook Ad Auction & Delivery Overview

4. Facebook Ad Structure (Campaigns - Ad Sets - Ads)

5. Types of Campaign Objectives

6. Methods of Targeting

7. Types of Ad Formats

8. Types of Placements

Requirements

You don’t need to know anything other than the fact that ads exist!

July 7 | 5PM - 8PM
$100
Add to My Course Plan

about the instructor

Wadih Antoun

Computer Engineer, Web Developer, Marketer & Tech Enthusiast

“I graduated from AUB as a Computer & Communications Engineer. I worked for Nokia-Siemens-Networks before joining Master Capital Group, a financial institution & the exclusive distributor of FXCM, a publicly-traded company. I co-founded Spearhead in 2013 where I now serve as Head of Digital Strategy. As of September 2019, I am also an Instructor of Digital Marketing at Saint Joseph University of Beirut.

At Spearhead, I am responsible for helping brands reach their full potential in the digital world through their online presence and third-party platforms like Google Ads, social media and email marketing.”

Expertise

Strategy: Tying overall elements of a brands’ communications

Digital Marketing: Implementing Facebook Ads & Google Ads strategies to optimize results

Web Development: Allows me to solidify together all elements of a digital campaign on websites and landing pages while factoring in the overall user experience

Reporting: Bringing together numbers & analyzing data to guide decisions & optimizations