The Doom of Diminishing Returns
The basic instinct is to go into spend reduction to survive, but is it really the best strategy?
Strategy & Consultancy Sep 19, 2019Blog Articles
Brands have FOMO too!
Brands are afraid to narrow their audiences down fearing they might loose market share so they...
Strategy & Consultancy Jul 25, 2019Responsive vs Reactive - Meditation for Brands
A brief take on what the difference is between reactive and responsive brands.
Strategy & Consultancy Jun 25, 2019How to read metrics?
Too much data, everywhere. What to make of it and how to read your numbers and metrics.
Strategy & Consultancy May 3, 2019Economic Indicators May be Down, but Brands' Outlook Should be Up
We all heard the news. What can we learn from it?
Strategy & Consultancy Dec 20, 2018Love is a Gift... The Christmas Advert that has the Internet Sobbing
We watched it, we cried and then we stopped and pondered on its newly found success. Here’s what...
Strategy & Consultancy Nov 30, 2018