Let’s Give’Em Something to Talk About
National Breast Care Center (NBCC)
“Can you make the logo bigger?”
“Can you change the color?”
“Can you make it sexier?”
“I don’t know if it speaks with me.”
Ok, all jokes aside, design is a lot more than fonts and colors. These are just the tools. Design is about thinking about the consumer journey. Whether it’s a business card, a packaging program or a website, a good designer needs to think not only of esthetic appeal, he or she needs to think about functionality. Because design without functionality belongs in an art gallery.
At the core of every piece of design material is the consumer, the epicenter of any brand! With the consumer in mind, designers create visual material that not only pay tribute to the branding journey but that also simply make sense and enable the consumer to literally keep ‘clicking’ with the brand by continuously enhancing their emotional affinity with it.Get In Touch