Fashion and So Much More

We’ve literally been through it all with Tag Privé: 2 Store openings, a global campaign for Emporio Armani, onboarding of new brands, events, new website underway, not to mention other key moments, photoshoots, collaborations with influencers, etc. 

Navigating a fashion brand, while fun and super engaging, requires a lot of organization and a lot of planning to capture not only seasonality, but the year’s key moments.

Every year starts with a strategic communications plan that is based on the incoming collections, alignment with global brands, annual events, etc. 

Our starting point: We put forth a yearly calendar and budget and roll-up our sleeves. 

Photos, Videos, UGCs & Content Calendars 

Photoshoots clearly play a big role in the world of fashion. So in addition to receiving assets from the brands Tag Privé carries, we’ve done several photoshoots to capture the essence of the collections, whether in-store or in a local context, introduce new brands and simplhttps://www.instagram.com/p/CfJn3p4KdP6/y show the vibe of the boutiques and the clothes 

While photoshoots are great, let’s not forget about User Generated Content (UGCs), which resonate very positively with audiences. We worked with Rayan Salman on creating Eid looks and simply showcasing the new collection. 

We also worked with TikTok influencer Lilia Abdou on showcasing our new collection at Tag Privé

At Emporio Armani 

And to help with gifting ideas on Mother’s Day 

One of the highlights was when our founder, Sarah Khatib, started contributing her own content regarding the collections, outfit ideas, introducing brands, dressing for transitional weather, etc. 

Let’s not forget that on a monthly basis, we put a content calendar together based on client objectives. We use existing libraries and we source content when needed to ensure that the calendar covers all brands and brand activities. 

We also run digital campaigns to drive traffic to the website and report on performance on a monthly basis. We will soon be launching a new website which will enable us to optimize ads and performance. Stay tuned! 

Activations: The Heartbeat of the Brand
My EABag 

One of the most exciting activations we worked on was the global launch of the new MyEA bag. In line with what was happening globally, we created an event held in ABC Dbayeh, at the mono brand flagship of Emporio Armani, in April 2022. We partnered with Tina Rousse Consultancy who invited influencers in-store to customize their respective MyEA bag the way they liked. It was one of the first events that took place in a post-Covid era, giving everyone in the industry a glimpse of hope. 

Ceci n’est pas du fashion 

Ceci n’est pas du fashion is a campaign we are super proud of. The objective behind it was to showcase that fashion is not simply fashion. It’s deeply personal and flexible. Each person makes fashion their own thing. To do this, we partnered once again with Tina Rousse Consultancy who helped us bring this concept to life. The idea was to recruit strong female influencers who each gave us their perspective on fashion and what clothes mean to them. 

Video: 

Spring it On & ABC Verdun Opening 

Spring it On was the VIP event we did for the opening of Tag Privé in ABC Verdun. 

The event was accompanied by an outdoor billboard campaign to create awareness. 

Ongoing communication efforts include brand alerts, drops, sales, small key moment activations (i.e. Valentine’s) and of course greeting. 

ABC Dbayeh Opening 

The latest event we’re happy to announce is the opening of Tag Privé in ABC Dbayeh. A happy celebration occurred in-store! This time, we partnered with Pascale Sakr Vincenti from PS PR & Events. The fashion forward stylists and influencers Jony Matta & Rita Lamah were invited to host the event. Under the headline “Let’s Keep it Privé”, the event came to life…Pascale brought a spring and fresh vibe with a splendid flower selection, 3D screens, great music, bites & drinks. We followed with the props, the gifts, the content. Photographers & videographers were on site to cover the event as were Beiruting and Lebtivity. 

We are very proud to be part of Tag Privé’s growth and we look forward to working on many more milestones with this exceptional team.