What Is TikTok & What Does It Mean For Marketers?

TikTok is beating all other social media channels in terms of growth. So what is it exactly.

By Maud Abi Khalil

About 3 min read . Jan 31, 2020Digital Marketing

If you are over 24 years old, chances are you really don’t understand the TikTok trend. That is if you know what TikTok is!

TikTok is the newest social platform on the block. It encourages its users to upload short videos of them dancing, lip-synching or doing anything creative over a musical background.

As of Q1 2019, TikTok is the most downloaded app on the Apple App Store. It strongly beats out YouTube, Instagram, WhatsApp, and Facebook Messenger, which means that advertisers and brands need to get on it ASAP.

How Can Brands Use TikTok?

1. They can create their own channel and upload relevant videos

Having a brand account on social media is very important but not enough. Try creating challenges from your brand account that will go viral and engage the audience. Challenges focus on local trends through the use of localized hashtags. They are an essential feature of TikTok, and have a #-tag name, to make them both memorable and easy-to-find. TikTok’s users love taking up a challenge and making and uploading videos accordingly!

2. They can work with influencers

Yes. Influencers are not disappearing anytime soon. They might not be “cool” on Instagram anymore but they are all the hype on TikTok. You just need to work with your influencers to come up with a creative strategy that helps them pique the interest of their audience to build interest in your brand and product.

3. They can pay to advertise on TikTok

It is the very early days of TikTok advertising, there certainly isn’t a market yet like there is for Facebook, LinkedIn or YouTube. However, TikTok is currently testing ads and only accepting direct advertisers from certain countries/regions. You can be certain that more money will be spent on TikTok ads this year so be ready to hop on it!

If you want to own Tiktok, the magic recipe is to be creative, authentic and focused on user-generated content. Generation Z loves the full immersive experience. That’s why they don’t sit at home watching traditional TV, they prefer to be involved.

Is your brand targeting the 13-24-year-olds? If yes, then what are you still doing here? Start Tiktoking & get in touch with us here so we can help you implement your digital strategy across all channels!

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