Bank Audi & Souk El Tayeb Workshop - Empowerment at its Best

Empowerment at its best

When work is driven by a cause...
When work is simply about doing good...
When work is about empowerment...

That is pure joy!

Working with Bank Audi SME Banking Department on their initiative for Souk el Tayeb was a pleasure and an honor for us. With the aim of helping the small-scale farmers & producers of Souk el Tayeb develop their craft and their trade, Bank Audi not only addressed their banking needs; they went beyond the call of duty by partnering with Spearhead and other institutions operating in the fields of accounting, legal advice and export to train Souk producers and help them grow their businesses.

This is where we fit in. Spearhead’s role was to offer workshops about branding & communications as well as about having an efficient digital presence. Our objective was to show this audience what they can do without breaking the bank and with some Do It Yourself (DIY) techniques.

Elyan Jabre, Head Of Design & Branding Specialist gave the presentation on Branding & Communications; Wadih Antoun, Head of Digital Strategy, gave the presentation on Digital Presence. The reception and feedback were great!

But, this was not all about Spearhead having a one-way conversation with these farmers and producers. This experience was in fact very nurturing and humbling for us. To quote the founder of Souk el Tayeb, Mr. Kamal Mouzawak, seeing the biggest bank in Lebanon take interest in the smallest farmers and producers in the country is simply inspiring. Moreover, learning about the stories and accomplishments of these farmers and producers is equally stirring.

Though we took part in offering a training to this wonderful audience, this was actually an immense learning experience for us.

We thank Bank Audi for entrusting us with this mission and we hope to further our collaboration with them, with Souk el Tayeb and all the farmers & producers we had the pleasure of meeting.

Here are some snippets of our day.