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Price Inquiries and the “Hidden” Burden of Shopping on Instagram

Why does the the “price plz” culture exist? No one seems to be a fan of it, and yet it's all...

Strategy & Consultancy Sep 20, 2021

A Kind Reminder To All Marketers

Burnout seems inevitable in our ever-evolving digital world, but it doesn't have to be.

Strategy & Consultancy Aug 16, 2021

Marketing in an Era of Di[stress]

Sufficed to say that people are anxious and stressed out. but how can you relieve their anxiety...

Strategy & Consultancy Jul 16, 2021

What's a Value Proposition and Why Do You Need It?

It's what your business does better than anyone else. And you need it because it's step one to...

Strategy & Consultancy Jun 28, 2021

Video Series on Top Decisions & Steps to Create Your E-Commerce Business

Women in Business Network commissions a series on the best practices and key decisions to start...

Strategy & Consultancy Apr 2, 2021

Lead Your Customers, Don’t Sell them

It’s tempting to focus on short-term sales and ignoring the theory. But that’s what works.

Strategy & Consultancy Feb 25, 2021
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