A Look Back at 2016

Dec 15, 2016

It started off as a bumpy ride... The economic situation was taking its toll on some businesses, marketing budgets were getting slashed, and a lot of indecision was looming...

Despite all this, we were ecstatic to see new brands emerging:

With Kaftish, a local fashion brand specialized in kaftans, we helped build the brand from naming, to branding, to online communications. The brand is proving to be a success and is starting to branch out regionally.

With The Key Aparthotel, a new hospitality destination in Beirut, we worked with the team on defining an online communication strategy to build awareness and interest in the brand. The Key is a beautiful aparthotel that is getting praised by the design community and travelers alike.

With Dexomo, an automotive brand specialized in spare parts, we worked on redefining the brand identity and on launching its product packaging. Dexomo is a brand that will be initiating sales in the US in 2017.

With Pablo Escobar, Coctel Y Cocina, we created communication collaterals and launched campaigns for their new openings, adopting a distinctive tone of voice that resonated with fans and helped place the tex-mex pub/restaurant as a leader in the industry.

Moreover, we were happy to see brands developing and extending their presence in the country:

Diwan Beirut, the beloved Lebanese restaurant nestled in Ashrafieh since 1999 is opening a new branch in Antelias and we are very excited to work alongside the owners, to develop on the identity and communications and to see this new destination coming to life.

With Shogun To Go, an extension of the renowned Shogun restaurant, we are working with the owners on evolving the identity to have an 'express' feel and to be differentiated from the original Shogun. We are also developing their online communications strategy. Sushi lovers stay tuned!

And let’s not forget Mr. Brown, the go-to diner in Adonis, which opened its second branch in the heart of Ashrafieh, to much acclaim. We are proud to be working with the team on developing their online communications.

And then, there’s the brands that are simply developing their offering:

GWR’s Customer Service entity launched a new and super innovative customer experience management system and as part of our role as their communication arm, we worked on developing an identity and online/offline communication collaterals to support the launch of this exciting product.

With SIA, the must-have travel insurance, we are working hand in hand with the owners to uplift their identity and develop ownable collaterals as well as new communication platforms.

With Fondation Saradar, we have worked on the identity of two new exciting communication initiatives which will see the light in 2017.

So, despite the bumps and hurdles, we saw the silver lining thanks to the wonderful brands we are working with. We couldn’t mention all of them in this article, but to all our clients we say: Thank you for trusting us with your brand.