Self-doubt ruins creativity!

Jun 3, 2016

Creativity is part of our day-to-day, that’s a given. Otherwise, we wouldn’t be a very good marketing agency. In fact, creativity is the pulse of our operation. However, it always seems to be tied to a nuisance, self-doubt.

And that kind of hits you in a bad place.

If you’re still reading this article, then self-doubt is something you’ve had to deal with. Maybe you have experienced long hours on your computer trying to figure out if this font is the best match for this logo, if the brochure is enticing enough, if this plan is the best course for maximum returns, or if the ad is portraying the brand’s added value, and the list goes on.

We hear you and we’re here to tell you that it’s manageable. Here are some tricks on how to overcome the number 1 creativity crusher:

  1. Remember why you started in the first place.

    There was something specific that you wanted to achieve and you chose a given path for a reason. Keep that in mind and it will help you stay on track.

  2. Surround yourself with supportive people.

    Ask people around you about their opinion. It’ll give you a new perspective. However, the trick is in picking the people you ask: look for unbiased and encouraging and positive people who you can trust.

  3. Trust your instincts.

    Asking trustworthy people is great, but at the end of the day nobody knows what you’re trying to do better than yourself. With years of training and experience, your intuition will be attuned with what you do. All the lessons and trials you go through will help you make decisions faster. It might not happen every time; but when it feels right, it usually is right.

  4. Always look for new things.

    Articles, movies, paintings, research, case-studies… To keep the creativity running, always experience new things and push your mind’s limits.

  5. Never give up.

    Sometimes, you may feel like you’re just not getting to where you want to go and quitting gets tempting. Make sure you apply the above tips, and with time, this will be reduced.

If managed properly, self-doubt, could be your ally. Self-doubt can give you the ability and the courage to question your ideas, which will help you grow and deliver bigger and better results. Getting too cocky can be your downfall.