The Ask

When the client first approached us, the brand was known as “Olive de Tyr”: a small, artisanal producer from Southern Lebanon whose star product—its Extra Virgin Olive Oil—was beloved by a loyal community but limited by inconsistent branding and a French name many struggled to connect with.

The brief was clear:
Elevate the brand, unify its fragmented identity, and rename it in a way that feels accessible, memorable, and true to its heritage.

The Discovery

As we immersed ourselves into the product, the land, and the owner’s process, we uncovered something extraordinary. This small Lebanese producer was not just making olive oil.

 It was cultivating monovarietal oils.

Three cultivars. Three origins. Three stories:
- Tyrrhian — native to Tyre
- Nabali — of Palestinian heritage
- Manzanilla — of Spanish origin

A rare offering in Lebanon, and a gift that deserved a stage of its own.
The real identity of the brand lay in what it was made from—the land, the trees, and the woman behind it.

The Challenge

The former brand suffered from two critical issues:

1. Fragmentation
Each product—whether EVOO, liquid shower oil, or soap bars—looked like it belonged to a different brand entirely.

2. Missed storytelling
The exceptional production process (handpicking, same-day cold pressing, mechanical extraction) and the monovarietal nature of the oils were not emphasized enough.

3. Lack of premium cues
Despite its artisanal quality, the brand’s visuals didn’t reflect the sophistication of its craft.

Our challenge became:

How do we unify the brand, celebrate its origin story, and elevate its presence without losing its honest, small-batch soul?

The Rationale

A New Name Rooted in Truth

We knew the name had to shift away from “Tyr,” which felt geographically limiting and linguistically restrictive.

The heart of the brand was its cultivars—and so the new identity became: Cultivar

A celebration of the land, the trees, and the genetic story of each olive.

It was accessible, universal, and anchored in agricultural authenticity.

A Unified Visual World

To restore coherence and elevate the brand, we designed a visual system inspired by heritage, craft, and nature.

Logo Direction — “In the Shade of the Olive Tree”

The logo introduces a delicate olive branch emerging from the “T,” flowing over the “I” and “V.”

This gesture creates a protective, soft movement—symbolic of standing under an olive tree.

A calm, grounded place. The heart of where the brand begins.

Color Palette — Natural & Toned-Down

We introduced muted, earthy tones that reflect the oils themselves and the ingredients used in the supplementary products.

Every shade was chosen to evoke softness, refinement, and connection to the lan.

Identity — Honoring Origin

The brand embraces detailed elements inspired by the cultivars, agricultural landscapes, and traditional harvesting.

An artisanal touch that feels premium without feeling distant.

Product Architecture & Packaging

The product line was diverse - EVOO, blends, shower oils, soap bars - yet previously disconnected.

Our redesign united everything under one cohesive system with premium labels, consistent hierarchy, refined Italian-made bottle for the EVOO, and craftsmanship expressed through minimal but expressive detailing.

Every element was crafted to reflect the brand’s core: origin, purity, and process.

The Outcome

Cultivar emerged as a brand with purpose and presence—authentic, elevated, and rooted with a name that celebrates what makes it exceptional, a visual identity that bridges artisanal craft with premium refinement, a packaging that unifies the entire range under one sophisticated umbrella, and the most important part is the story that reflects the care of a woman who handpicks, sorts, and cold-presses her olives on the same day.

Cultivar is no longer just an olive oil brand.

It is an ode to the land, the trees, and the quiet devotion behind every drop.